A blog is a great way to provide a lot of lasting benefits to your business. It’s a great way to boost your website on search engines and encourage discussion to build a community around your brand. A carefully crafted blog posts can work wonders, you just have to get it right.
Thankfully, it’s really not that difficult.
An Eye-Catching title to reel them in
First you need to attract people to read your blog. Your posts title is the best opportunity to capture their attention, so don’t underestimate this. Now choosing a title, this is the tough part. Choose a title that is eye-catching, interesting and relevant to the post. To keep the title clear and concise always try to use less than 8 or 9 words.
In-Text Links make a world of difference
Once you’ve reeled them in you can start making attempts to convert those views into sales. A well thought through post should always include in-text links to maximize sales leads. You can even point these links to landing pages and upcoming events to create more opportunities.
Sidebar & Banner Calls-to-Actions are a treasure trove
The homepage for your blog can help generate sales. A great place for CTA’s are the top and sidebar of your blog. Utilize both buttons and banners. Create eye-catching CTA’s that are both visually stimulating and relevant, link these to your most popular pages. Use the space wisely, keep these up to date to keep things fresh and maximize leads.
Social Buttons to increase your audience
The more people you can attracted to your blog the more potential you have. Take advantage of this potential by including social buttons to like and share your blog posts. This will encourage your audience to like and share your blog with their friends and family and expanding your reach greatly.
Relevance, Keep them hooked!
Relevancy is the heart of a blog post, it should flow through the whole blog. Whenever you include a CTA, it should be relevant the blog post. The idea here is simple to understand, if someone is interested in the subject enough to read it, they will be more likely seek more information on the same or similar subject. CTA’s are key to generating the most leads on your blog.